SMS Consent and Opt-In Policy
Effective Date: 5/1/25
Last Updated: 6/15/25
Jewellink is the LMS and CRM system developed and owned by Jewelry Sales Academy, LLC, designed specifically for use by jewelry retailers to communicate with customers and staff. This document outlines how Jewellink collects, manages, and honors SMS opt-in consent from both internal users (retail staff) and external contacts (customers) via the platform.
Overview of Jewellink Messaging
Jewellink allows retail users—including sales associates, managers, and store leadership—to send SMS/MMS messages to customers and internal team members for the purposes of:

• Customer service and appointment reminders

• Order, repair, or service updates

• Event invitations or clienteling communication

• Internal training reminders or updates (via LMS)

• Application and onboarding communication (for new hires)

The platform is used only by authorized businesses and employees who have established a direct relationship with each contact they message.
Customer Opt-In Process
Customers who receive SMS/MMS messages from Jewellink-enabled stores must have explicitly opted in to receive text messages. This opt-in may be collected in any of the following ways:

• Filling out a customer intake form or digital contact card at the store (paper or digital), where SMS consent is included.

• Opting in via text-based keyword campaigns or appointment requests (e.g., texting “JOIN” or replying “YES”).

• Verbally consenting in-person or over the phone during service or purchase interactions, with the associate recording that opt-in in the system.

• Completing a repair or purchase form that includes a checkbox for SMS communication.

All users added to the system are assumed to have been collected by the store in accordance with applicable opt-in regulations. Stores are responsible for maintaining proof of consent for their customer communications.
Message Frequency and Content
Message frequency will vary based on store-customer interaction but may include:

• 1–2 messages per service interaction (e.g., “Your ring is ready for pickup”)

• Follow-ups after purchases or appointments

• Event or promotion reminders if applicable

Jewellink does not allow marketing blasts to customers without prior consent. All communication must be relevant and initiated based on existing customer relationships.
Opt-Out Instructions (For Customers and Users)
Any recipient may opt out of SMS communications at any time by replying:

• STOP — to unsubscribe from further messages

• HELP — to receive assistance or contact information

Opt-out requests are handled immediately by the system and the contact will be removed from active communication lists.
Data Privacy & Message Compliance

• Jewellink and Jewelry Sales Academy, LLC do not sell or share user or customer phone numbers.

• Message content is managed by the retail business using the system and must comply with all applicable laws (e.g., TCPA, CTIA).

• Phone numbers are stored securely and are only accessible by authorized platform users.

Internal User Messaging (LMS)
Retail staff may also receive SMS notifications for:

• Training session reminders

• Course deadlines or updates

• Onboarding or system announcements

Opt-in for staff occurs when they enroll in the LMS system or provide a mobile number during onboarding.
Support and Questions
If you have any questions about this policy or your opt-in status, please contact us:
📧 support@jewelrysalesacademy.com
🌐 www.jewelrysalesacademy.com
📍 Jewelry Sales Academy, LLC