Introducing the JewelLink Bridal CRM: A Complete Bridal Sales & Follow-Up System for Jewelers

Bridal jewelry is the heart of a jewelry store’s business. It’s emotional, competitive, and fast-moving—and missing a follow-up can mean losing a lifelong customer. At JewelLink, we’ve spent years building tools for luxury jewelers who manage high-end clientele, including our well-known Luxury Timepiece Wishlist. But our team kept hearing the same question:

“Why don’t we give every jewelry customer this level of experience—not just timepiece clients?”

That challenge led to the creation of something powerful:The JewelLink Bridal CRM module — a dedicated, jewelers-first system built to capture, track, and close more Bridal deals.This module launches soon, and stores nationwide are already waiting for it.

Why Jewelers Needed a Better Bridal CRM

Traditional CRMs aren’t built for luxury bridal sales. They’re generic, confusing for sales associates, and impossible to use with customers sitting across the counter. JewelLink’s Bridal CRM fixes this by giving jewelers a clean, intuitive, purpose-built tool that captures every detail of a customer’s journey.

Bridal clients expect speed, clarity, personalization, and proactive communication. Our new Bridal module delivers exactly that—with the same simplicity and reliability jewelers already love in the JewelLink ecosystem.

A Simple, Fast, Professional Bridal Intake Form

At the core of this module is an incredibly easy-to-use Bridal Intake Form—designed so any associate, even one uncomfortable with technology, can enter information in seconds.

From any device (desktop, tablet, or a Bridal counter iPad), associates can log or collect:

• Full name

• Email & phone

• Address

• Assisting associate

• Diamond shape of interest

• Budget

• Carat weight

• Color, clarity, cut preferences

• Engagement ring styles

• Notes about the appointment

• SKUs viewed in person

• Uploaded photos of rings they liked

• Birthday & anniversary information

• Automated follow-up toggle

Nothing is complicated. Nothing is hidden. Everything is built around speed and consistency.

Turn Every Bridal Lead Into a Managed Sales Opportunity

Once the form is submitted, JewelLink automatically builds a complete Bridal profile inside your CRM.

As a sales manager, you can instantly view:

• Lead status

• Notes & associate updates

• Preferred shapes

• Price ranges & budgets

• SKUs viewed

• Appointment details

• Ring styles

• Follow-up activity

• Timeline of communication

This gives leaders a full pipeline of Bridal activity—something most jewelry stores don’t have today.

Automated Follow-Up, Lead Aging, and Status Tracking

One of the most powerful features coming with this module is automated Behavioral Follow-Up. You can configure:

• When a lead becomes “cold”

• When follow-up reminders should trigger

• When a customer should be moved to a new stage

• How long after purchase a customer moves to the Wedding Band Follow-Up stage

The moment a customer is marked Sold, JewelLink automatically:

1. Logs the completed sale

2. Moves the customer into the wedding band pipeline

3. Prepares reminders for associates

4. Generates a performance report for managers

This ensures that no bridal customer falls through the cracks.

Public-Facing Bridal Intake Pages (Branded to Your Store)

Many of your associates aren’t “tech people.”JewelLink supports them by offering public links branded to your store.

These pages:

• Work on iPads at the Bridal counter

• Require no logins

• Capture the same full intake data

• Sync instantly into your CRM

This gives your staff a fast, foolproof tool to collect data directly with the customer—without ever slowing down the selling process.

Why This Module Changes the Game for Bridal Sales

1. Perfect Data = Better Closing Rates

With consistent intake, managers get a real pipeline instead of scattered notes or forgotten leads.

2. Better Experience for Every Customer

Customers feel guided, remembered, and valued—just like luxury timepiece buyers.

3. Follow-Up That Sells More Bridal

Automated reminders boost close rates and transform single appointments into lifelong clients.

4. Built by Jewelers, for Jewelers

The system was designed by people who have sold jewelry for decades—not by generic software companies guessing what you need.

More Modules Are Coming Soon

The Bridal CRM is just one part of a much larger expansion. In addition to the Luxury Timepiece Wishlist, our team is now developing:

• A redesigned Forms Builder for diamond fashion, studs, and more

• Expanded CRM modules with specialized workflows

• Enhanced associate tracking and sales visibility

• New automated messaging features

Everything is part of our mission to build software for jewelers, by jewelers.

Try the JewelLink Bridal CRM for Your Store

Demand for the Bridal module has been incredible, and we’re finishing final touches now.To get early access or schedule a demo:

📩 Message Zach or Dylan🌐 Visit www.jewellink.com

If you want to close more Bridal sales—and give customers an unforgettable experience—this is the tool your store has been waiting for.