The JewelLink CRM: The First All-In-One Customer Relationship & Communication System Built Specifically for Jewelers

Every jewelry store today faces the same challenge:How do you keep every customer relationship organized, consistent, and personal—while also giving your team tools that are easy to use?

Traditional CRMs aren’t built for jewelry. They don’t understand repairs, wishlists, bridal tracking, or the art of clienteling. They definitely don’t understand the blend of old-school and new-school behaviors on a sales floor—where some associates have 30 years of experience and others live in text messages.

That’s why we built the JewelLink CRM, a complete, jeweler-first customer relationship management system that centralizes communication, customer data, follow-up tools, tasks, forms, appointments, and reporting—all inside one platform.

This is the CRM the jewelry industry has been waiting for.

What Makes the JewelLink CRM Different?

While other CRMs were made for general retail or service industries, JewelLink CRM was designed exclusively for jewelry stores. It blends:

• High-tech tools for younger associates

• Easy, counter-friendly tools for veteran associates

• Customer-facing features for transparency

• Manager-level insights for accountability

• Automated communication for follow-up consistency

Whether your associate prefers texting, emailing, task lists, or simply entering a customer once and letting the system do the work—this CRM meets every jeweler exactly where they are.

A Full Customer Portal Your Clients Can Log Into

One of the most unique features of the JewelLink CRM is the Customer Portal.

Customers can log in and view:

• Their wishlist items

• Their repairs

• Their messages

• Their communication history

This brings transparency to the customer experience and elevates your store into the same tech tier as global luxury brands.

A Unified Inbox for SMS, Email & Web Chat

Communication is where most jewelry CRMs fail—but not this one.

The JewelLink CRM includes:

• Two-way SMS

• Email messaging directly inside the CRM

• Google Review requests

• Web chat integration

• Conversation history tied to the customer profile

• Full team visibility

• Option to assign messages to associates

Every message, from every platform, goes into one Inbox—so nothing gets missed.

Task Manager: Daily Organization for Your Team

Managers can assign tasks.Associates can manage their days.Everyone stays organized.

Use it for:

• Repairs ready to be picked up

• Google review follow-ups

• Bridal check-ins

• Anniversary reminders

• Calling customers with special orders

• Customer outreach goals

It’s simple, easy, and keeps the store running smoothly.

Your Full Client List, Organized & Searchable

No more scattered spreadsheets.No more disorganized notes.Every customer lives inside the CRM with:

• Full profile

• Notes

• Contact details

• Wishlist items

• Repairs

• Appointments

• Messages

• Tags and categories

• Follow-up reminders

Associates can even send customers a link to log in to their portal, letting them view their wishlist or repair status.

Custom Forms — Built Exactly How Your Store Sells

Every jewelry store tracks information differently. Bridal teams have their way. Fashion teams have their way. Timepiece departments have their own workflows.

JewelLink CRM lets you build your own custom forms, such as:

• Bridal intake

• Diamond fashion presentations

• Timepiece wishlist

• Repair intake

• Watch service

• Anniversary lists

• Holiday wishlists

• VIP client profiles

You have full creative control, and we even build forms for you during onboarding.

Messaging Templates for Every Stage of the Customer Journey

You can create templates—storewide or per associate—for:

• Repair ready for pickup

• Post-sale follow-up

• 6-month check and clean

• Birthday messages

• Anniversary messages

• Bridal follow-up

• Web-lead appointments

• Google reviews

• Holiday outreach

This keeps your customer communication consistent, professional, and on-brand.

Clienteling Tools That Transform Your Team’s Productivity

JewelLink CRM helps associates:

• Track 6-month clean & checks

• Follow up with clients after purchases

• Set outreach goals

• Manage bridal customers

• View VIP clients

• Track category-based customer lists

• Maintain long-term relationships

The system puts the right customers in front of the right associates at the right time.

Online Appointment Scheduling (Integrated with Your Website)

JewelLink includes a fully branded appointment scheduler your store can:

• Put on your website

• Text to customers

• Send through email

• Add to Google Business Profile

Customers can book:

• Bridal appointments

• Repair appointments

• Fashion appointments

• Custom design consultations

• Watch service

Appointments sync with:

• Your internal calendar

• Customer calendars

• Manager reporting

Managers even get a complete view of all appointment activity across the store.

Manager-Level Reporting That Keeps the Store Performing

Managers can instantly see:

• Messaging volume

• Conversation counts

• Email activity

• Associate logins

• Appointment totals

• Repair appointments

• Bridal appointments

• Custom form submissions

This is real reporting—built for how jewelers actually work.

The Vision Behind JewelLink CRM

The goal is simple:

Hire a new associate → Give them the JewelLink CRM → They have everything they need.

Training + Messaging + Forms + Appointments + Clientelingall in one place.

No more disconnected software.No more inconsistent customer experiences.No more lost follow-ups.

Just one unified system built for jewelers, by jewelers.

Get Access to the JewelLink CRM

The CRM module is currently rolling out, and stores are being added from our waiting list.

If you’re interested in:

• Upgrading your customer communication

• Centralizing your store’s clienteling

• Improving follow-up consistency

• Elevating customer experience

• Giving your associates the tools they need to succeed

Then join the JewelLink CRM waitlist today.

📩 Email our team🌐 Visit www.jewellink.com

Experience the future of jewelry retail:Software built for jewelers, by jewelers.